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This page has tips to help you create a standout personal brand. Whether you're defining who you are or polishing your online presence, our advice helps you tell your story in a way that grabs attention. Learn how to highlight your strengths, boost your reputation, and set yourself apart in today's competitive world.
What is a Personal Brand?
The unique combination of skills and experiences that make you who you are. It is how you present yourself to the world.
Why should I have my own Personal Brand?
Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.
DEFINE AUDIENCE
Targeted Communication: Understanding your audience allows you to tailor your message effectively.
Building Connection: A personal brand is about creating a connection with your audience. When you know who your audience is, you can establish a deeper connection by addressing their specific concerns, aspirations, and challenges.
Strategic Growth: Knowing your audience helps you make informed decisions about content creation, marketing strategies, and brand development.
YOUR WHY
1. Be authentic to you in this section
2. What is it you are ultimately trying to achieve?
3. What do you want to be known for?
VALUES
What do you stand for?
What do you value most of all in your personal or professional life?
Use the Core Values Spreadsheet to pick your top 5
Brand Benefits & Reason to Believe
What are your hard and soft skills?
What are your unique strengths?
What evidence do you have of these skills/strengths?
Awards
Projects
Certificates
Degrees
Credentials
Prominent media appearances
Testimonials
What areas of work do I excel at?
Personal Brand Examples
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