You have 7 seconds to catch their eye. Prioritize your headline, About Me section, and the imagery you choose. Want to know what else you can do to optimize your LinkedIn Profile? Here's how.
What is your ultimate goal for LinkedIn?
What is the final outcome you want?Â
Cater it to your audience
No OTO in headline
Field of Expertise
It is NOT about sugar-coating, it IS about persuasion and positioning
Volunteer-related work
Put down what you DO, not necessarily a title
1st Sentence
State you are a seasoned expert
Say you are what they are looking for - "I thrive in (insert the skills that your dream company or dream opportunity requires)
If the position that doesn't exist, what are the skills you are bringing to the table that would be necessary to fulfill their needs?
2nd Sentence
Insert Accomplishments
Your expertise is valuable and important
"I led XYZ project which was recognized..."
3rd Sentence
Humble It
Fortunate component
"I have had the good fortune to work with..." or "which has led me to learn early on..."
4th Sentence
Talk about your niche
What are you looking for?
What do you enjoy doing?
Banner Image
Conveys a deeper sense of self and what you stand for
Make sure your banner image reflects how you are unique or relate it to what you want to do
Tools for your Banner
You can find royalty free images on both Canva and Unsplash to use for your personalized banner. Click on the links found below
Royalty Free Images
Profile Picture
Shows who you are and what you bring to the table
Be sure your profile picture is a professional photo and is 400 x 400 pixels
Keywords = Visibility
When it comes to experience, keywords will get you noticed
The LinkedIn algorithm will bring up your profile when a recruiter searches one of the keywords
Select your top 50 keywords
Place 50 keywords in the SKILLS section
Select your top 10 skills from your 50 keywords
Sprinkle the TOP 10 keywords throughout the rest of your profile
Experience, Title, About